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Deeds of Darkness;
Deeds of Light

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Donna Fletcher Crow

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Donna Fletcher Crow (US) is the author of forty-some books, mostly novels dealing with the history of British Christianity. She is the author of The Monastery Murders series; The Lord Danvers Victorian True-Crime series; The Elizabeth & Richard literary mysteries, GLASTONBURY,A Novel of the Holy Grail and more. www.donnafletchercrow.com

Fay Sampson

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Fay Sampson (UK) is a writer of adult and children's fiction and non-fiction, including A MALIGNANT HOUSE, #2 in the Susie Fewings series, a British Crime Club Pick. http://www.faysampson.co.uk

Marketing Guru's Top Tips

By Donna Fletcher Crow ~ December 1, 2012

Award-winning author and marketing guru Lillian Brummet joins us today to share tips for other writers, and to let us take a peek into her office life. Lillian is a radio host, a blog manager and freelance writer - she is also the author of 5 books to date. The main focus of all the work she and her husband are involved in is to inspire hope in others, helping them realize the value of their efforts and encouraging them to become more positive and proactive in life. Find out more about the Brummets @: http://www.brummet.ca and read my interview on "Finding the Drive to Write" at http://ning.it/TvLH4c

Donna: Lillian, welcome to "Deeds of Darkness; Deeds of Light." Tell us something about your life in Canada.

Lillian: I actually have fond memories of an early childhood in California and Nevada (USA), but grew up in the area known as the Okanagan Valley located in south-central region BC, Canada. That area is quite famous for the wineries, desert-like environment and the warm recreation-friendly lakes. The largest city in that valley is Kelowna - where Dave was born and raised and where he met up with me in 1990; we have been together ever since.

We now live in Creston, BC (Canada) a city of about 20,000 people (including the outskirt subdivisions). The city is located in the heart of the Kootenay region of BC - best known for the artists, agriculture, wineries, wildlife, stunning mountain and lake views, outdoor activities, bird watching and tourism. We vacationed out here annually and always dreamed of moving to the Kootenays, but after we lost a few family members we realized that waiting for retirement could be too late. So we sold our house, packed up and moved out here a year ago… and have never regretted the decision. That move caused the office to virtually close down for about 7 months, but it allowed us the time to settle in and start up the business again.

Our favorite activities involve gardening, photography, and making our home and yard more eco-friendly. Whenever the mood strikes us, we can be found enjoying low-impact outdoor activities (hiking, biking, canoeing, camping, snowshoeing) or playing with and training our two rescue dogs - Skyla (a Shepherd-Malamute cross) and Patches (a Blue Heeler/Siberian Husky cross). 

Donna: What is the Brummet Media Group?

Lillian: Dave and I started a small business many years ago for building and repairing drum and percussion instruments, which later evolved to include individual drum lessons and group workshops. A few years later I got involved in the world of writing, and as the years went by the number of services and products we offered grew large enough to warrant a new business venture. Known as the Brummet Media Group, we offer book-publishing services from formatting to cover design, and other business graphic design including logos and promotion materials. We also sell our own products, which include our 5 books but will soon include Dave's drum lesson CD series and a few more books that are currently in manuscript format. We also produce the Conscious Discussions Talk Radio (http://ning.it/UezEWs) show and the Brummet's Conscious Blog (http://ning.it/JNWK0g).

Donna: Wow! Talk about diversification. Why don't you tell us about your latest book Jump Start For Writers?

Lillian: Oh! Thanks for asking! Well, I just finished revising the Jumpstart For Writers booklet (roughly about 40 pages), that offers encouraging tips, inspiring quotes, and links to incredibly helpful interviews - all mixed in with an array of articles that we have written on the world of writing. Jump Start for Writers can be considered a precursor to the Purple Snowflake Marketing book. We'll soon have this booklet available in e-book format on our site for .99 cents, and intend to use it for contests and giveaways.

I have 3 other manuscripts on the back burner waiting for me to have the time. These are: a 2nd book of poetry, a gardening book that offers 3 generations of gardening advice, and a recipe book based on harvests from the garden. 

Donna: Could you share your top 3 tips for writers?

Lillian: The best advice any writer could receive is: Do your research. Whatever stage you are at, whatever you are facing - research it. Find out the details from other authors and research the person or business you hope to work with. Find out what their guidelines and policies are, and make a note of the person you will be dealing with.

Whatever we do in marketing the books, we always follow one big rule - Common Courtesy. Never make anyone work for anything. Make every option clear and easily accessible. Provide them with exact and complete information. Figure out why that person would want to support you and what you can offer them. Show them that you care about the impact you will have on their readers, and let them know how you will go about promoting that event.

Always follow up with your contacts with brief outlines of previous discussions so they don't have to go looking for information. A good way to do this is to keep accurate records of your endeavors using a program like Excel. I tend to use color-codes so that I can see at a glance who I need to follow up on, whether that was a successful contact or not, and whether I need to provide them with anything or promote an event.

Donna: That’s great advice, Lillian. Is there anything else you'd like our readers to know about you today?

Lillian: Well, I would like to invite our readers to feel free to reach out to me. I am totally open to hearing from them. In particular they might be interested in networking with us; for instance where they can submit articles or poetry, or query us for a World of Writing interview on our blog. And of course we also do interviews on our radio show, depending on the genre. In exchange, if they have blogs, radio shows, newsletters, etc. we'd love to have the opportunity to reach their audience. They can also check out the list of sites below to join us on a few of the social networking sites we are on. When they have time, I'd like invite them to check out the new edition of: Purple Snowflake Marketing - How to Make Your Book Stand Out In A Crowd, via the store page on our site. Purple Snowflake Marketing offers a realistic guide to what authors can expect to face and how to employ research and preparation to make a memorable first impression - it is a compilation of knowledge gained from 13 years in the industry in a step-by-step guide format.

Donna: Thank you so much for being with us today, Lillian. Readers who want to learn more about Lillian and Dave’s services can find them in lots of places:

http://Brummet.ca

http://www.twitter.com/brummet

http://www.facebook.com/lillian.brummet

http://www.linkedin.com/in/ldbrummet

http://www.blogtalkradio.com/consciousdiscussions

http://www.consciousdiscussions.blogspot.com

Donna Fletcher Crow (US) is the author of forty-some books, mostly novels dealing with the history of British Christianity. She is the author of The Monastery Murders series; The Lord Danvers Victorian True-Crime series; The Elizabeth & Richard literary mysteries, GLASTONBURY,A Novel of the Holy Grail and more. www.donnafletchercrow.com

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Reader Comments:

Wow! Thank you Donna for this incredible opportunity to reach out to your blog readers!
in appreciation,
Lillian
-Lillian, December 1, 2012

So happy to have you visit, Lillian. And thank you for my interview on your blog!
-Donna, December 3, 2012

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